As an author you might have asked about sites that are good for advertising your book on, and so have I.
But before you just skip to the bottom to see the list of sites, there are a couple really important caveats that are critical for you to understand first.
I’ve done a moderate amount of advertising recently and wanted to share the results so you could benefit.
Obviously, all these book-advertising sites are not created equally. Some are free, some are paid. So here’s my philosophy on paying for ads.
If there is a fee involved, my main interest is to know how many email subscribers they claim to have. Notice I said email subscribers, not how many Twitter or Facebook followers.
It’s not that social media channels don’t have value in terms of advertising your book, but I am a firm believer in the actual statistics, the data, I’ve seen that compares email vs. social media for advertising effectiveness.
Email outscores social media by a factor of ten. That’s right, 10X. So I find it nice that an advertiser will put my book on their social networks, but it’s the email list I want to be seen on.
Here’s another caveat that is really important- how do you know if an advertisement was effective or not?
One might think that it would be a simple thing to find out, but keep in mind, 95% of the sites that you advertise with will only allow you to send readers to a major retailer like Amazon, B & N, Kobo, etc.
They won’t let you create an ad that points to your own website (where it might be easier to determine where the reader came from).
Let’s look at an example: if you had two ads hit on the same day, and you see a spike in sales on Amazon, how do you know which one was better?
Answer- you don’t. Amazon won’t tell you that information.
So you have two ways to go about advertising.
1- you can spread your ads so that they hit a few days apart. This will give you a fairly good idea which ad was responsible for how many new sales.
2- But keep in mind, it’s often advantageous to have all your ads hit on the same day. That’s because it will drive a large number of sales all at the same time, which in turn pushes your book onto a top 100 list, where it will receive more eyeballs.
You might want to try method #1 the first month so you can gather data about which ads worked best, then method #2 after that.
Here are places I’ve advertised, and data about how well the ad did, if I could tell. (Note that I am advertising book 1 in my series Spy Thriller: The Fourteenth Protocol, which is permafree)
BookBub– you should always, always try to get an ad on this site, but it’s very tough. Only 20% get accepted, and who knows why they were chosen. $500+. I haven’t gotten on here yet, but maybe one day. The sales spike is tremendous.
Freebooksy.com- $85. Or try their sister site Bargainbooksy. Very worthwhile.
ManyBooks.net- $25. Obtained 500 downloads.
ReadingDeals.com- Free or $15 guaranteed option. I tried both. The free worked great. Obtained 389 downloads.
RobinReads.com- $30. Obtained 1487 downloads.
NoiseTrade Books- $75. Did not feel this was worth it. It’s not focused on readers enough. It’s a good idea to list your book here though (free).
Some others that have come from authors who highly recommend them:
Sweet Free Books– $7